Experience

Expo 2025 Osaka, Czech Pavilion

Apr–Oct 2025 · Osaka, Japan

Our role

Full pavilion operations

Czech Pavilion at night, Expo 2025 Osaka

1.5M+: visitors over six months
~40: on-site staff, ~90 % bilingual
45: days to mobilise
Gold: People's Choice Award

Full staffing and logistics for the Czech Pavilion at World EXPO 2025 Osaka – mobilised in 45 days, awarded People's Choice Gold.

Challenge

45‑day countdown. We had 45 days to recruit and train a bilingual 40‑member team, arrange accommodation and install all infrastructure
High‑volume programme. The pavilion hosted roughly 4 business events and 20 cultural performances each week, alongside daily operations and protocol

Solution

Operational takeover: We assumed full control of staffing and logistics and had the pavilion running in 45 days
Bilingual, mission‑driven team: A 40‑member crew handled concierge, technical and cultural duties; most were bilingual and embraced the project's mission
AI translation: An AI‑based system provided live translation for business events, cutting costs and equipment requirements.
Rich content: Hundreds of meetings and performances plus a custom glass mascot honoured Czech artistry and earned a silver medal.

Results

People's Choice Gold & Top‑5 finishes. The pavilion drew over 1.5 million visitors and won the People's Choice Award – Gold, Silver for Best Mascot, and Top‑5 placements in multiple categories. Only 31 of 188 pavilions received awards, highlighting the Czech project's impact.
Sold‑out programmes & smooth operations. Cultural performances were consistently full (140 seats) and business events ran on schedule. A key achievement was the ability to balance the sometimes competing priorities of government stakeholders and pavilion sponsors with the expectations of the general public. While ministries and partners required protocol-heavy VIP programmes, the pavilion also had to remain accessible, welcoming, and engaging for everyday visitors. We kept both sides satisfied, ensuring the pavilion functioned simultaneously as a diplomatic platform and as a vibrant cultural space open to all.
Cultural diplomacy. National Day celebrations and curated performances (e.g., Czech Philharmonic and Cirk La Putyka) enhanced Czechia's image and fostered international goodwill.

Key Takeaways for Belgrade 2027

Capability to mobilize large, bilingual teams in under two months on tight timelines and complex logistics across borders.
Proven ability to merge government protocol with public engagement.
Use of technology (AI translation, digital feedback) for efficiency and real-time improvement.

One operator, every Expo

Discuss your pavilion.

One accountable operations partner – delivered first-hand in Osaka, on the ground in Belgrade for 2027, Riyadh next. Let's talk scope, timeline and delivery.

Discuss your pavilion